Almost all specialty practices and emergency services tend to rely on referrals in order to survive. This is why it is quite difficult to market them since people will contact the companies just in the event the emergency actually happens. For instance, when your kitchen pipes break you start to look for a 24 hour plumber in Melbourne. If they are working fine, even if you see ads for emergency plumbing services, you do nothing.

In order to market an emergency service you need to have a plan. You need to know exactly what you are going to do and what channels you should use. Unfortunately, in many cases this is only possible in the event that you go through trial and error. However, once you figure out some type of plan that works, everything will be simpler in the future. Here are some things you should know to get you started.

You Need To Know Your Audience

With services that are only needed at a specific point in time it is more important than ever to actually have a specific marketing plan set up to help you promote. This always starts with truly understanding your audience. What is important is to understand what the people do when an emergency happens and where they go to look for help. That is where you need to be present.

For instance, what does a person do when a plumbing emergency happens at a Melbourne home? In the past, people looked in newspapers for plumbers. The number of those that do it now is limited. Most people will now look online. This means that an emergency plumber in Melbourne needs to appear in online searches and on social media.

Bartering Helps

Because of the fact that the business relies on referrals and on emergencies actually happen, it is important to set up some sort of barter that can bring in more clients. In many cases we see that business owners do not want to arrange barters because of a misunderstanding about how beneficial this can be. Do not do this.

Your goal in this case should be to find some businesses that offer complementary services. In our plumbing example you can have numerous other contractors that you can work with. If you are called to fix an emergency and some damage that appeared would require someone to paint the kitchen, you refer a contractor that does that. Then, when that contractor has a remodel job, he will call you to do the plumbing work.

The only problem with bartering is that you want to be sure that the quality offered by the recommended business is as high as yours. The simple fact that you recommended a professional automatically means that your reputation is also on the line. You do not want to be associated with service providers that offer sub-par services, no matter what these services are.


Basically, promoting emergency services in Australia is all about knowing where you should be present and who to talk to. Take the time needed to draft a highly effective plan and stick to it.




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